The problem
XBOX localization was fragmented across surfaces and systems. Translations arrived in one format, but every CMS needed its own import format, coverage varied by surface (one had just 3 languages), and the console added strict character limits. All of it leaned on manual copy-and-paste, and complex multi-market sales, with different messaging per market, made it harder.
The approach
Several tools, refined over time, took the translations as delivered and produced the import files each CMS needed. They added worldwide templates and better language fallbacks, and respected each surface's limits. Rather than start from scratch, I wrapped existing but unadopted tools in a UI and kept iterating until the whole process took minutes.
The result
The tools turned a fragmented, multi-CMS process into a consistent, largely automated one and cut manual effort on every surface. The most limited surface jumped from 3 languages to 30; the hardest multi-market sale updates dropped from 30 minutes to 3.
| Measure | Before | After |
|---|---|---|
| Languages on the most limited surface | 3 | 30 |
| Complex multi-market sale updates | 30 minutes | 3 minutes |